{"id":77,"date":"2016-11-12T00:19:00","date_gmt":"2016-11-11T21:19:00","guid":{"rendered":"http:\/\/caneroglu.com\/?p=77"},"modified":"2019-12-16T17:44:59","modified_gmt":"2019-12-16T14:44:59","slug":"brand-week-istanbul-binlerce-kisiye-ilham-verdi","status":"publish","type":"post","link":"https:\/\/caneroglu.com\/?p=77","title":{"rendered":"Brand Week \u0130stanbul Binlerce Ki\u015fiye \u0130lham Verdi"},"content":{"rendered":"\n<p><strong>Alanlar\u0131nda uzman, ba\u015far\u0131lar\u0131yla ilham veren, yenilgileriyle yol g\u00f6steren onlarca yabanc\u0131 ve yerli konu\u015fmac\u0131 gelece\u011fin resmini \u00e7izdi. Vodafone ana sponsorlu\u011funda ger\u00e7ekle\u015fen Brand Week \u0130stanbul\u2019a i\u015f d\u00fcnyas\u0131ndan, bir \u00e7ok farkl\u0131 sekt\u00f6rden yakla\u015f\u0131k 8 bin ki\u015fi kat\u0131ld\u0131.&nbsp;<\/strong><\/p>\n\n\n\n<p>T\u00fcm hafta s\u00fcren&nbsp;<strong>Brand Week Istanbul<\/strong>, bu sene ilk defa sadece pazarlama, reklam ve ileti\u015fim sekt\u00f6r\u00fcnden de\u011fil, yapt\u0131klar\u0131 i\u015flerle insana, sanata ve teknolojiye dokunan farkl\u0131 dallarda konu\u015fmac\u0131lar\u0131 da a\u011f\u0131rlad\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20180819161700im_\/http:\/\/caneroglu.com\/wp-content\/uploads\/2016\/11\/1478870800_Aykut_F__rat_2-600x400.jpg\" alt=\"1478870800_aykut_f__rat_2\" class=\"wp-image-3062\"\/><\/figure>\n\n\n\n<p>\u201cEtki\u201d temas\u0131 etraf\u0131nda kurulan konular\u0131n tart\u0131\u015f\u0131ld\u0131\u011f\u0131 haftada insana, \u015fehirlere ve i\u015f hayat\u0131na etki eden t\u00fcm yenilikler ve gelecek konu\u015fuldu. Ahmet \u00dcmit ve Hakan G\u00fcnday\u2019la \u201cEdebiyatta Empati Etkisi\u201d, \u015eenol G\u00fcne\u015f\u2019le \u201cSpor Etkisi\u201d, Opet Kurucu \u00dcyesi Nurten \u00d6zt\u00fcrk\u2019le \u201cKad\u0131n Etkisi\u201d, Ipsos\u2019un ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re belirlenen \u201cMarkalara Duyulan A\u015fk Etkisi\u201d, Nobel \u00f6d\u00fcl\u00fc kazanan insanlar \u00fczerinde yap\u0131lan ara\u015ft\u0131rmalarla ile de \u201cYarat\u0131c\u0131l\u0131\u011f\u0131n Etkisi\u201d kat\u0131l\u0131mc\u0131larla payla\u015f\u0131ld\u0131.<\/p>\n\n\n\n<p><strong>Brand Week Istanbul\u2019da en fazla konu\u015fulan konular \u015f\u00f6yleydi:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20180819161700im_\/http:\/\/caneroglu.com\/wp-content\/uploads\/2016\/11\/1478870813_Mark_Porter_4-600x400.jpg\" alt=\"1478870813_mark_porter_4\" class=\"wp-image-3063\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>1-Kad\u0131n\u0131n tabular\u0131 y\u0131kmas\u0131 ve \u00f6nlenemez y\u00fckseli\u015fi,<\/li><li>2-\u015eimdiye kadar hi\u00e7bir ku\u015fa\u011fa benzemeyen \u201cZ ku\u015fa\u011f\u0131\u201dn\u0131 anlamayan ve onlar\u0131 y\u00f6netmeyi bilmeyen markalar\u0131n ayakta kalamayaca\u011f\u0131,<\/li><li>3-Yarat\u0131c\u0131l\u0131\u011f\u0131n farkl\u0131 yetenekleri bir araya getirerek m\u00fcmk\u00fcn olabilece\u011fi,<\/li><li>4-Gelecekte kendi kurdu\u011fumuz hayallerle \u00e7izece\u011fimiz hiper ger\u00e7ekli\u011fin i\u00e7inde ya\u015fayaca\u011f\u0131m\u0131z (Hiper ger\u00e7eklik: fiziksel ve sanal d\u00fcnyan\u0131n bir araya gelmesi)<\/li><li>5-Rekabetin en \u00f6nemli unsurunun t\u00fcketici ihtiyac\u0131 gidermek oldu\u011fu,<\/li><li>6-Her g\u00fcn insanlar g\u00f6n\u00fcll\u00fc olarak milyonlarca bilgiyi dijital ortamda payla\u015f\u0131yor. Burada \u00e7ok b\u00fcy\u00fck bir data var. Bu datay\u0131 kaydeden, \u00e7\u00f6zen, anlayan ve yorumlayan markalar\u0131n gelece\u011fin markalar\u0131 olaca\u011f\u0131,<\/li><\/ul>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lar\u0131n bir \u00e7o\u011funun uluslararas\u0131 trend ve t\u00fcketici ara\u015ft\u0131rmalar\u0131 uzmanlar\u0131na y\u00f6neltti\u011fi \u201cBunlar T\u00fcrkiye i\u00e7in de ge\u00e7erli mi?\u201d sorular\u0131na t\u00fcm konu\u015fmac\u0131lar ortak olarak \u201c\u0130nsan ihtiyac\u0131 evrenseldir. K\u00fclt\u00fcrel farkl\u0131l\u0131klar elbet olacakt\u0131r. Fakat temel ihtiya\u00e7lar de\u011fi\u015fmeyece\u011fi i\u00e7in burada konu\u015fulan her \u015fey T\u00fcrkiye i\u00e7in de ge\u00e7erlidir\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alanlar\u0131nda uzman, ba\u015far\u0131lar\u0131yla ilham veren, yenilgileriyle yol g\u00f6steren onlarca yabanc\u0131 ve yerli konu\u015fmac\u0131 gelece\u011fin resmini \u00e7izdi. Vodafone ana sponsorlu\u011funda ger\u00e7ekle\u015fen Brand Week \u0130stanbul\u2019a i\u015f d\u00fcnyas\u0131ndan,&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/caneroglu.com\/?p=77\">Devam\u0131n\u0131 okuyun<span class=\"screen-reader-text\">Brand Week \u0130stanbul Binlerce Ki\u015fiye \u0130lham Verdi<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[68],"class_list":["post-77","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-brand-week","entry"],"jetpack_featured_media_url":"https:\/\/caneroglu.com\/wp-content\/uploads\/2016\/11\/brand_week.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/caneroglu.com\/index.php?rest_route=\/wp\/v2\/posts\/77"}],"collection":[{"href":"https:\/\/caneroglu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caneroglu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caneroglu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caneroglu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77"}],"version-history":[{"count":2,"href":"https:\/\/caneroglu.com\/index.php?rest_route=\/wp\/v2\/posts\/77\/revisions"}],"predecessor-version":[{"id":507,"href":"https:\/\/caneroglu.com\/index.php?rest_route=\/wp\/v2\/posts\/77\/revisions\/507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caneroglu.com\/index.php?rest_route=\/wp\/v2\/media\/79"}],"wp:attachment":[{"href":"https:\/\/caneroglu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caneroglu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caneroglu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}